As Asia gets set to mark Singles’ Day this Saturday (11th November 2017), in the united kingdom it appears it is unattached women that’ll be celebrating the event.
Mintel’s Single Lifestyles British 2017 Report reveals that 61% of single women state they have been pleased with their relationship status, compared to 49% of solitary men. Overall, it seems that unattached Brits are in no rush to korean brides nude find a partner. Up to 70% of singles in the UK say they will have perhaps not actively attempted to locate a partner within the last 12 months*, rising to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% state these are typically in a relationship***. Of singles who’ve tried to find a partner in the year* that is last 68% purchased electronic practices, such as a dating website or app, while 40% have checked to satisfy some body through friends and 19% have actually attended occasions. Meanwhile, just 6% have actually speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are actively buying partner; nonetheless, our data demonstrates that this might be definately not always being the scenario. Much of this reluctance to find someone may be related to the young increasingly prioritising their training, careers and economic security over being in relationships.”
While many aren’t actively searching for love, it would appear that the single life can have its disadvantages, specially when it comes down to finances. Simply 36% of singles in the UK state they feel financially secure, compared to 52% of those who are in a relationship. Furthermore, 29% of singletons consist of paying utility bills among their top three life style challenges, while 25% concern yourself with having to pay the rent/mortgage.
Societal pressures also prove challenging for most singletons. Over one in three (38%) singles worry about being alone, using this sentiment increasing among young singletons; 54% of solitary worry that is 18-24s being alone. As well as in the age of social networking, Mintel research finds that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for many people being in a relationship continues to be an expression of maturity. Indeed, 54% of singles state they’re not where they are expected to take life at what their age is, and 25% think their peers are far more grown up than they truly are.
“While attitudes towards marriage and relationships might have are more liberal, there continues to be a societal consider being partnered up and a sense of responsibility to stay a relationship. For marketers, this paves the way for campaigns that counter this concept, and focus on the instead positive aspects to be single. From a commercial perspective, there’s also scope for retailers in britain to consider capitalising on the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, happening on 11th November.” Jack adds.
Finally, it appears that those in relationships or that are married are more confident solo that is doing than singletons. While 73% of these in relationships say they feel notably or really confident visiting the cinema or theatre on their own, this falls to simply 68% of singles. Also, 61% of connected Brits say they are confident eating dinner out in a restaurant alone, in comparison to 56% of singles.
“Singles’ paid off confidence in solamente tasks could reflect the perception that these types of tasks are only ideal for doing either being a few or included in an organization. For leisure brands in particular, this underlines the chance to create campaigns that will help to lessen the stigma surrounding doing activities such as venturing out for dinner, or visiting the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or not cohabiting
***Married, in a partnership that is civil living as married
Press review copies of Mintel’s Single Lifestyles UK 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on demand through the press workplace.